Experiential marketing is THE hot trend you need to incorporate into your marketing efforts in 2018.
If your digital media is on life support with a plethora of stock photos of your products, scheduled Hootesuite inspiration quotes on social media, and/or a large collection of ads, you need to read this to find out what experiential marketing can do for your exposure and growth.
1. Meet the new darling of advertising, Experiential Marketing.
Experiential marketing has been gaining more and more traction over the last three years, as brands and consumers alike are evolving communication in the digital era.
Today, experiential marketing is the driving strategy for big brands like Coca Cola who want to leverage digital to interact with consumers (Source: AdAge).
2. And, just in case you're wondering, "Experiential Marketing" is ad-geek talk for marketing that focuses on creating experiences.
There are a few reasons for this important shift, but mainly experts agree that the medium of digital platforms has shifted the focus of marketing communications to meet the expectations of consumers today (Source: AdWeek).
3. Consumers today want to purchase experiences.
Experiential marketing delivers that enhanced experience that consumers are actively seeking today. Experience is the main force driving sales for consumers both offline and online today.
More than ever, people are looking for ways to engage in two-way communications with brands through digital platforms and IRL events.
Look for ways to incorporate experiential marketing that creates unique engagement for the best consumer experiences. For example, cater a brick and mortar business to be Insta-friendly, share unique hashtags, create lead pages for contests and more.
4. Experiential marketing is the best social media strategy.
Experiential marketing takes social beyond inspiration quotes and scheduled shares to a much more effective type of interactive marketing. The more unique engagement brands create through any social media platform, the more organic reach brands gain. To find out more about how to use experiential marketing for top 2018 digital strategies, get instant free access to the 2018 Social Media Playbook here.
Good examples of experiential marketing at work are those social media posts that inform and invite consumers to take part in IRL events, live streams, contests and giveaways, etc. so that consumers then actively participate.
5. Social media tools are designed for experiential marketing.
Experiential marketing is the key to a successful social media strategy.
This isn't about paid ad campaigns, this is about organic reach as a result of real-time active engagement and two way communication.
Remember that more often than not, even brand followers won't see all your posts (Facebook organic reach for brands is at an all time low of just 2% to 6% of fans even seeing business posts), but if your post gets real engagement, your organic reach goes way up to reach a much wider audience.
6. Experiential marketing influences 53% or more of all online and offline purchases.
In the US and Canada, social media is a key part of pre-purchase activities for at least 53% of all consumers. (Source: Google).
Because experiential marketing gets engagement and enhances consumer experiences, this also has a direct impact to boost online purchases and increases foot traffic purchases offline. (Source: OpenTop)
7. Ready to take your social media game to experiential marketing?
The best experiential marketing focuses on enhancing the UX for consumers through personal interaction.
An easy way to implement experiential marketing is to pick the social media platforms that best suits your target market and host live streams. To find out all the latest stats on different user demographics for social media platforms today, check out the 2018 Social Media Playbook.
If you share ads on your social media, make them creative and funny to get organic engagement and real shares, if you share info about contests or purchases, make sure it is digitally accessible and above all - be real and focus on making connections. Basically, use marketing to create two way engagement with prospects and customers.